Logo Guidelines
The logo should never be placed vertically, outlined or modified in shape or form. Thank you for not embellishing
Brand Assets
Our Visual Language reflects our values & our community
Hello there! If you are looking for the MarriageWorks.TODAY brand assets you are in the right place. The MarriageWorks.TODAY brand assets outline the general rules of when and how to use the logo, brand colours and showcasing content. The consistent use of these assets helps people to recognise MarriageWorks.TODAY easily brand.
MarriageWorks.TODAY Logos in PNG & EPS + Color Palette
Primary Logotype
Used whenever possible on a white background.
Primary Logotype
Used whenever possible on a dark background.
Vertical Logotype
Used in marketing with plenty of space on a white background.
Vertical Logotype
Used in marketing with plenty of space on a dark background.
Icon
Use in UI with limited space on a white background.
Icon
Used in UI with limited space on a dark background.
Colour Palette
The MarriageWorks.TODAY colour palette is as diverse as our community. Start with a white canvas, accompanied by the dominance of MarriageWorks.TODAY purple and pink palettes. Filled with dark grey copy and splashed accents of CTA pink.
#7B4fA8
Light Purple
#542877
MW Purple
#E7247A
MW Pink
#BA006C
Dark Pink
#F7FAFF
Light Grey
#54595F
Grey
#242028
Dark Grey
Typography
Our primary typeface Nunito mainly used for headlines. Poppins is our supporting typeface for paragraphs, website navigation elements and buttons. We use Nunito typeface for annotations and quotations elements.
Headline 1 is Nunito 800 at 60px.
Headline 2 is Nunito 800 at 42px.
Headline 3 is Nunito 700 at 32px.
Paragraphs are in Poppins 400 or Regular at 18px.
Buttons & Navigation elements use ALL CAPS in Poppins 400.